Privacy Policy

Effective date: 11 August 2026

MWC Uhren Gesellschaft ("MWC", "we", "us" or "our") operates this website and online store (the "Service").

This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit our website, purchase products from us, communicate with us, or otherwise use our Service.

Information We Collect

We may collect personal information that you provide directly to us, including:

• Your name
• Email address
• Telephone number
• Billing and delivery address
• Order and transaction information
• Customer service enquiries and correspondence
• Information you provide through our online chat service
• Any other information you choose to provide when communicating with us

We may also automatically collect certain technical and usage information when you use our website, including your IP address, browser and device information, pages visited, time spent on the website, referring pages and other diagnostic information.

How We Use Your Information

We may use personal information for purposes including:

• Processing and fulfilling orders
• Taking and administering payments
• Arranging delivery and returns
• Providing warranty, repair and customer support services
• Communicating with you about your orders or enquiries
• Operating and improving our website and services
• Providing online customer support and chat services
• Preventing and detecting fraud, abuse and security incidents
• Maintaining business and transaction records
• Complying with legal, regulatory, tax and accounting obligations
• Providing marketing communications where you have consented to receive them or where otherwise permitted by law

Where applicable, we process personal information on the basis that it is necessary to perform a contract with you, comply with a legal obligation, pursue our legitimate business interests, or because you have given your consent.

Shopify and AI-Assisted Customer Support

Our online store is powered by Shopify. We also use Shopify Inbox and Shopify's artificial intelligence features to assist with responding to customer enquiries through the chat function on our online store.

When you use our online chat service, information you provide through the chat, including the content of your communications and other relevant customer information, may be processed by Shopify to generate automated or AI-assisted responses.

Shopify may also process this information to maintain, develop and improve the quality and performance of its Inbox and artificial intelligence services over time.

Please avoid providing sensitive personal information through the chat service unless it is necessary for us to deal with your enquiry.

Information processed by Shopify is handled in accordance with Shopify's applicable privacy policies. Further information is available from the Shopify Consumer Privacy Policy.

Currency Conversion

Our website may use your IP address or approximate location to display prices in an appropriate local currency.

The selected currency may be stored in a cookie or similar technology so that your currency preference remains consistent while you browse the website.

Where third-party services are used to provide currency conversion or localisation functionality, those providers may process technical information such as your IP address to provide the service.

Cookies and Similar Technologies

We use cookies and similar technologies to operate our website, remember preferences, maintain security, understand how the website is used and, where applicable, provide analytics and marketing services.

These may include:

Essential cookies – required for the website, shopping basket, checkout, security and other core functions to operate.

Preference cookies – used to remember choices such as language, location or currency.

Analytics cookies – used to help us understand how visitors use our website and how we can improve it.

Advertising or marketing cookies – where applicable, these may be used to measure advertising effectiveness or provide more relevant advertising.

Where required by applicable law, non-essential cookies will only be used with your consent. You can manage available cookie choices through our website's cookie or privacy settings and through your browser settings.

Some parts of the Service may not function correctly if certain cookies are disabled.

Payments

Payments are processed by third-party payment providers. Depending on your location and the payment method selected, different payment processors may be used.

Payment providers may process information including transaction details, payment information, IP addresses and device information for purposes including payment processing, fraud prevention, security, regulatory compliance and improving their services.

We do not normally receive or retain complete payment-card details when payments are processed directly by an authorised payment provider.

Service Providers

We use third-party service providers to help operate our business and provide our Service. These may include providers of:

• Ecommerce and website hosting
• Payment processing
• Delivery and logistics
• Customer support
• Email and communications
• Analytics
• Fraud prevention and security
• IT and technical services

These providers may process personal information where necessary to perform services for us or as otherwise permitted by applicable law.

Disclosure of Information

We may disclose personal information where reasonably necessary:

• To provide products or services you have requested
• To service providers acting on our behalf
• To payment providers and financial institutions
• To delivery companies and logistics providers
• To professional advisers, insurers or auditors
• To prevent or investigate fraud, abuse or security incidents
• To establish, exercise or defend legal claims
• To comply with a legal or regulatory obligation
• To protect our rights, property or the safety of our customers or others

We may also disclose relevant information in connection with a merger, acquisition, restructuring or sale of all or part of our business, subject to appropriate safeguards.

International Transfers

MWC Uhren Gesellschaft is based in Switzerland, Ireland and the USA, with distribution and support facilities in other countries such as the UK, some of our service providers operate internationally.

As a result, personal information may be processed in Switzerland, the UK, the European Economic Area, the United States or other countries in which our service providers operate.

Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place as required by applicable data protection law. These may include recognised adequacy decisions, approved contractual safeguards or other lawful transfer mechanisms.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing customer service and warranty support, maintaining appropriate business records, resolving disputes and meeting legal, tax, accounting and regulatory obligations.

Retention periods may therefore vary depending on the nature of the information and the reason for which it is held.

Security

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure.

Your Privacy Rights

Depending on where you live, you may have rights in relation to your personal information, including the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information in certain circumstances
• Object to or request restriction of certain processing
• Withdraw consent where processing is based on consent
• Request transfer of certain information in a portable format
• Lodge a complaint with an appropriate data protection authority

These rights are subject to applicable law and may not apply in every circumstance.

To exercise your rights, please contact us using the details below. We may need to verify your identity before processing certain requests.

Links to Other Websites

Our Service may contain links to websites operated by third parties. We are not responsible for the content, security or privacy practices of third-party websites.

We recommend reviewing the privacy policy of any third-party website you visit.

Children's Privacy

Our Service is not specifically directed at children, and we do not knowingly collect personal information from children where doing so would be unlawful.

If you believe that a child has provided personal information to us inappropriately, please contact us so that we can investigate and, where appropriate, delete the information.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business, services, technology or legal and regulatory requirements.

When we make changes, we will update the effective date shown at the top of this page. Where appropriate or legally required, we may also provide additional notice of significant changes.

We encourage you to review this Privacy Policy periodically.

Contact Us

If you have any questions about this Privacy Policy, our use of your personal information, or wish to exercise your privacy rights, please contact us:

MWC Uhren Gesellschaft
Email: info@mwcuhren.ch

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